Privacy Policy
Effective Date: January 15, 2025 Company Name: CEFIMEX Auto, LLC
At CEFIMEX AUTO TEAM, we value your trust and are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information throughout the vehicle rental process—including reservations, pick-ups, returns, and interactions with our websites, mobile applications, or other digital platforms.
By using our services, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
● Personal Information: Provided directly by you during reservations, rental agreements, or customer service interactions. This may include your name, contact details, driver’s license information, and payment details.
● Usage Data: Information about how you interact with our vehicles, websites, mobile applications, and digital services.
● Transactional & Billing Data: Information related to your rental history, billing preferences, and payment activity.
Please note: No mobile opt-in data or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.
2. How We Use Your Information
We use your information for the following purposes:
● To provide, manage, and improve our vehicle rental services
● To process reservations, contracts, payments, and account updates
● To maintain and service our fleet of vehicles
● To personalize your experience with relevant offers, promotions, and communications
● To respond to customer inquiries and support requests
● To ensure compliance with applicable laws and regulations
3. Information Sharing and Disclosure
Your information may be shared under the following circumstances:
● Within Our Company: With affiliated entities and internal departments to deliver consistent and efficient services.
● With Service Providers: Trusted third-party providers who assist with services such as payment processing, roadside assistance, customer service, vehicle maintenance, and IT support.
● For Legal or Regulatory Purposes: Including but not limited to identity verification, credit checks, fraud detection, debt collection, and legal compliance.
● With Marketing and Advertising Partners: In accordance with applicable laws, for the delivery of relevant promotions or offers.
Please note: No mobile opt-in data or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.
4. Third-Party Programs and Optional Services
We may offer optional programs involving collaboration with third parties. Participation in these programs is voluntary and may include:
● Personalized rental recommendations, offers, and travel-related promotions
● Identity verification services to enhance account security and prevent fraud
● Targeted advertising based on your preferences and rental history
Note: You maintain full control over your participation in these programs and can opt out at any time.
5. SMS Terms of Service
If you choose to receive SMS communications from CEFIMEX Auto, LLC, you agree to the following terms:
● You may receive conversational, informational, and promotional messages
● Message frequency may vary
● Reply “STOP” to unsubscribe at any time
● Reply “HELP” for assistance
● Standard message and data rates may apply, depending on your mobile carrier
● Mobile opt-in data and consent will not be shared with third parties or affiliates for marketing purposes
Please note: No mobile opt-in data or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.
6. Your Privacy Choices
You have the right to control how your personal information is used. You may:
● Manage how and when we contact you with promotional communications
● Opt in or out of information sharing with affiliates for marketing purposes
● Choose whether to participate in targeted advertising or analytics programs
● Control data collection from our websites and apps for personalized services
We respect your privacy preferences and provide tools to help you manage them at any time.
7. How We Protect Your Information
We implement a variety of technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. These measures apply to all points of data collection, including digital platforms, rental agreements, and payment systems.
8. Policy Updates and Notifications
This Privacy Policy is subject to periodic review and may be updated to reflect changes in our services, technologies, or legal obligations.
● When updates are made, we will revise the “Effective Date” at the top of this policy.
Please note: No mobile opt-in data or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.
● For material changes affecting how we use or share your information, we will notify you in advance and provide an opportunity to review and update your privacy preferences.
Contact Us
If you have any questions about this Privacy Policy or wish to manage your personal information, please contact us:
CEFIMEX Auto, LLC Finance Department Phone: (901) 609-1683 Email: marcos.villa@cefimexauto.com Address: 3517 Barwood Cir, Memphis, TN 38122
Please note: No mobile opt-in data or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.